Questions and answers
Everything you need to know.
Straight answers about how we work, what you get and the rules around AI content. Can't find yours? Email us and we will reply within one working day.
Getting started
How does it work?
Four simple steps, all by email and at your pace:
- Get in touch: fill in the short form or reply to our email. Tell us about your brand and what you would like.
- Approve the plan: we email you a short written plan of the scenes, ideas and products for each ad. Approve it or tell us what to change.
- We create: we make the final images and videos in full quality and check every detail against your real product.
- Download and post: you get a download link with every file, ready to use.
Can I just pay and get started?
Yes. In the Start a project form, choose Buy a package, pick a package and you will be taken to secure checkout. We email you straight after to ask for your product photos. If you would rather talk first, choose Talk to us first and we will reply within one working day.
What if none of the packages fit?
Just tell us what you need. Two images, two hundred videos, several products or a full rebrand: we will send you a clear fixed quote within one working day. There is no obligation.
Do I need to have a call or a meeting?
No. Everything can be done by email, so it fits around your day. If you would rather talk, just say so in your message and we will arrange a short video or audio call at a time that suits you.
How long does it take?
Taster within 2 working days, Christmas Campaign within 3 and Launch within 4, counted from when we have your product photos. You can take as long as you like to approve your plan; there is no rush on your side.
Your product and quality
What do you need from me?
Clear photos of your product from every angle and a sharp close-up of the label. A phone camera in good daylight is perfect, and a short video turning the product helps for video ads. No photos yet? We can start from the images on your website and Instagram and ask for more only if we need them.
Do I need a professional photoshoot first?
No. Good phone photos are enough. That is the point: you get campaign-quality images and video without paying for a photographer, studio, stylist or actors.
Will my bottle and label look exactly right?
That is our top priority. We check the shape, colours, logo and label text of every file against your real product before you see it, and you approve everything before it is final.
What happens if I want changes?
Before we make anything, you approve a written plan of every ad, so you can change the ideas for free at that stage. Once the final files are delivered, one round of tweaks is included, such as adjusting colours, text or cropping. Brand-new ideas after you have approved the plan can be added for a small extra fee, and we will always tell you the price first.
What do I actually receive?
High resolution images and short video ads sized for where you will use them: square and portrait for Instagram and Facebook posts, vertical for TikTok, Reels and Stories, and clean product shots for your online shop. Christmas Campaign, Launch and Monthly Growth also include ready-to-post captions.
We sell lots of products. Which ones do you feature?
You choose. Each package includes a set number of images and video ads, and you tell us which products, flavours, bundles or gift sets you most want to push. You are not charged per product.
Our advice: the best performing ads usually focus on one hero product or gift set rather than squeezing in the whole range. If you would like every product covered, tell us and we will put together a fixed quote for your whole range.
How do you make ads that actually sell?
Before we design anything, we study the ads that are already working in your category, using tools like Meta's Ad Library and TikTok's Creative Center. We look at the hooks, scenes and formats that stop people scrolling, then build your plan around them, using your real product.
What we do and don't do
Do you run our ads or manage our social media?
No. We create the images and videos. You, or whoever manages your ads and social media, post them and run any paid campaigns. If you would like a hand, we are happy to suggest which files suit which platform.
Can you guarantee more sales?
No one honestly can. Results depend on your product, price, audience and how the ads are run. What we can promise is content built on what is already working in your category, made to look as good as your product tastes.
Do you write captions?
Yes. Christmas Campaign, Launch and Monthly Growth include a ready-to-post caption for each file. You can use them as they are or edit them to match your voice.
AI and the rules
Do I have to label the content as AI generated when I post it?
Often, yes. Instagram, Facebook, TikTok and YouTube all have rules about realistic AI-generated or AI-edited content, and some add an "AI info" or "AI-generated" label automatically. Video and anything showing realistic people usually needs to be labelled. Platform rules change regularly, so with every delivery we include a short note telling you which files should be labelled and how to switch the label on when you post.
Is it allowed to use AI images in adverts in the UK?
Yes. UK advertising rules, set out in the CAP Code and enforced by the Advertising Standards Authority, apply in the same way whether an advert is made with AI or a camera. The key rule is that ads must not mislead. That is why we show your real product accurately, and why you check and approve everything before it is used. Claims about your product, such as ingredients, heat level, awards or health benefits, must be true and are your responsibility.
Can you make videos with people in them?
Yes. We can create AI presenters and lifestyle scenes. These are clearly fictional people, never real customers. We do not create fake reviews or testimonials, and presenter videos should be labelled as AI generated when posted.
Who owns the images and videos?
Once your project is paid in full, you can use the final files to market your brand on any channel, for as long as you like. Because AI-generated content may not be fully protected by copyright in every country, we cannot promise that no one else could make something similar, but your files are made only for you. Full details are in our terms.
Will you show my project in your portfolio?
We may show finished work as examples in our portfolio. If you would rather we did not, just tell us and we won't. Unreleased products are always kept private.
Payment
How do I pay?
By card through Stripe, a secure payment provider used by millions of businesses. You can pay for a package online, or we send you a secure payment link once we have agreed what you need. We never see or store your card details. Work starts once payment is received.
How does the monthly Monthly Growth plan work?
You pay monthly and receive 8 images and 4 video ads every month, for any of your products, with captions and priority turnaround. There is no minimum term: cancel anytime before your next payment date.
Is there a Christmas offer?
Yes. Book any package by 30 November and we will add an extra video ad for free. Christmas is the biggest gifting season of the year, so the sooner your ads are ready, the more of it you can catch.
Do you add VAT?
We are not currently VAT registered, so the price you see is the price you pay.
Do you work with brands outside the UK?
Yes. Everything is done online, so we can work with food and drink brands anywhere. Prices are in pounds.